O2 set to end long-running ‘Be More Dog’ campaign
O2 set to end long-running ‘Be More Dog’ campaign
May 5, 2016
marketingweek.com
O2’s marketing boss on why the time is right to move on from ‘Be more dog’
O2’s marketing boss on why the time is right to move on from ‘Be …
Jun 2, 2016
marketingweek.com
Iconic Adverts of all Time on Instagram: "If you love ads like this, Follow @iconiq.ads ❤️ so you don’t miss the next one , also check the link in my bio — I save the good stuff there. 😉 The “Be More Dog” campaign launched by O2 was a masterpiece of emotional storytelling and brand positioning. The core idea was simple, relatable, and profound: modern life has turned us into cynical, low-energy “cats” who are too lethargic to engage with the world, while dogs live with pure, infectious enthusia
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2 months ago our puppy Tooie (O2) joined our family and he brought the MOST joy, laughter, and messes into our life. My heart hurts so much to say that this morning he was involved in an accident and is now in puppy heaven. I cant even explain how perfect of a dog O2 was. Going to miss him more than words can explain. Thank you for bringing light to my life when it was dark tooie boy. See you one day. rest in peace my lil sweet boy😭💔
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