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Duolingo’s “Dead Owl” Stunt Was a Marketing Masterpiece @Duolingo On February 11, Duolingo killed off its mascot in dramatic fashion, posting: “Authorities are currently investigating his cause of death, and we are cooperating fully. Tbh, he probably died waiting for you to do your lesson, but what do we know.” Pop star Dua Lipa even joined in, replying, “Til’ death Duo part,” referencing the long-running joke about Duo’s “crush” on her. Duolingo then flooded social media with viral content, rev
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