What is White Labelling in Export? The practice where a product is produced by one company and then rebranded by another company to make it appear as if the latter has made it. Here's a more detailed breakdown: 1. Manufacturing: A manufacturer creates a generic product or service without branding. 2. Branding: The product is purchased by another company, which then adds its own branding. 3. Exporting: The rebranded product is exported and sold in international markets under the brand of the comp