Most people hear “medical sales” and immediately think of a pushy rep trying to move product. That’s not what high-level medical device looks like. If you’re doing it right, it doesn’t feel like traditional sales at all. It feels like consulting. You’re not convincing someone to buy something they don’t need. You’re identifying clinical problems and helping solve them. • Is there a better option for this patient? • Is there a technology that improves outcomes? • Can we reduce complications? • Ca
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