A Plan vs A Strategy - Roger Martin Explains
A Plan vs A Strategy - Roger Martin Explains
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Watch "A Plan is Not a Strategy" talk with Roger Martin » { design@tive } information design
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So, what is strategy? Strategy isn’t a plan It’s definitely not a lofty goal like increase sales by 100% this quarter. According to Professor Roger Martin, who’s an strategy expert. “Strategy is an integrated set of choices that positions you on a playing field of your choice in a way that you win” #Strategy should be coherent and doable Let me know in the comments what you think strategy is. #startup
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