Historical Images & Videos on Instagram: "Coca-Cola carried out one of the most creative marketing actions among its social campaigns by launching a bottle that can only be opened with someone else’s help. The idea came from the “Coca-Cola Friendly Twist” project at universities in Colombia. The goal was to address a growing issue on campus: newly arrived students spent hours connected to their phones but had difficulty starting in-person conversations and forming real bonds. To do this, the bra
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Historical Images & Videos on Instagram: "Coca-Cola carried out one of the most creative marketing actions among its social campaigns by launching a bottle that can only be
Coca-Cola's innovative bottle design, the 'Friendly Twist,' has successfully encouraged students to start meaningful conversations and form connections. The unique design requires two people to work together to open the bottle, promoting social interactions and community building. By harnessing the power of creativity and design, Coca-Cola has ...
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