Finding OG Ads | Vintage Marketing on Instagram: "The Centre Fresh "Bank Robbery" ad, crafted by Ogilvy & Mather for Perfetti Van Melle, brilliantly executed a humorous narrative to reinforce the tagline "Zubaan pe lagam." The campaign was planned in 2011 to revive Centre Fresh’s quirky brand image, targeting young Indian audiences through relatable humor. Shot with a tight script, exaggerated expressions, and catchy music, the ad depicted a robber’s comedic blunder—revealing himself as the guar

The Marketing Tadka on Instagram: "The Cadbury 5Star “Bank Robbery” ad stands as a classic example of absurd humour done right. Built around the brand’s iconic thought, “Jo Khaaye, Kho Jaaye,” the film turns a tense bank heist into a hilariously carefree moment. Inside the chaos, we meet Ramesh and Suresh—two ordinary men so deeply immersed in their 5Star bars that they are completely disconnected from what’s happening around them. While armed robbers shout commands and terrorise hostages, the d