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river side dining at its finest Thailand is reeling from severe floods after days of heavy rain across its Northeast, Central and Northern regions. The Royal Thai Navy has gone on full alert as Typhoon Kalmaegi, now weakened to a tropical storm, moves across the country. So far, floods have hit 15 provinces, affecting over 470,000 people and leaving 13 dead. #fyp #fypsg #thailand #funny

Did This Air Balloon Just Hit the Firmament?

This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho