Nijel Taylor - Taco Bell Identity
Nijel Taylor - Taco Bell Identity
Jun 25, 2018
nijeltaylor.com
Did you know the initial Taco Bell logo used four colors in a repeating pattern: a dark red, a deep forest green, orange, and yellow. These colors correlate to the variety of ingredients Taco Bell offers, and they were the colors we grew up knowing in the 80s when we went to eat there. Taco Bell’s colors changed in the 1990s to bright purple and hot pink. These colors were inspired by the design trends of the decade, which were neon hues and jewel tones. The colors were meant to convey excitemen
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