Why Electric Cars Need Behavioural Science, Not Bigger Batteries! With Rory Sutherland
52:08
YouTubeEverything Electric TECH
Why Electric Cars Need Behavioural Science, Not Bigger Batteries! With Rory Sutherland
In this week’s episode Imogen talks to behavioural economics expert Rory Sutherland who explains why understanding human psychology might be more important than building bigger batteries. Rory, who founded Ogilvy's behavioral science unit, shares brilliant insights on everything from why we need to "solve for anxiety rather than range" to why ...
63.3K views1 month ago
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2.7K views · 65 reactions | After many years we are bringing back our Behavioral Science Unit. Some of our agents sat down with WSB-TV to talk about the unit’s history, it’s renewal, and what this means for Georgia. Watch the full story here: https://tinyurl.com/ystv8bvp | Georgia Bureau of Investigation | Facebook
2.7K views · 65 reactions | After many years we are bringing back our Behavioral Science Unit. Some of our agents sat down with WSB-TV to talk about the unit’s history, it’s renewal, and what this means for Georgia. Watch the full story here: https://tinyurl.com/ystv8bvp | Georgia Bureau of Investigation | Facebook
FacebookOct 6, 2022
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