With products across three categories including blush, bronze and lip gloss, Huda Beauty's new Strawberry Latte collection ...

A review of Huda Beauty's Matcha Milk Easy Bake Setting Powder, a multitasking powder that doubles as a skin-blurring, ...

Though summer tends to be a quieter period for makeup brands’ earned media value overall, data from CreatorIQ shows Huda Beauty is bucking the seasonal slowdown. The brand’s EMV, a measurement of ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. If you haven’t heard of ube before, here’s a quick breakdown: Ube, also ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. When Huda Beauty unveiled its Lip Contour Stains — a smudge-proof lip ...

Huda Kattan is currently facing backlash for sharing a controversial, antisemitic theory that claims Israel is responsible for wars and terrorist attacks. In July, the Huda Beauty founder repeated ...

Only a few short years ago if you heard the word highlighter, your mind went straight to neon markers. But these days if someone asks you to borrow a highlighter, you hand them one of the shimmery ...