Essentia Water, an innovator of the bottled functional water category in the United States, has been named the official bottled water for Jetflow hydration packs, company officials say. Both Essentia ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. In actuality, the stunt was part of a new campaign from Nestlé ...

Alkaline water brand Essentia Water, the go-to for fitness pros, is orchestrating a New York takeover of spots, OOH, hyperlocal activations and a partnership with Athlos NYC, an all-women's ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Essentia Water is taking to the streets and screens of ...

Essenti -- the Nestlé USA-owned brand known for popularizing ionized alkaline water in the U.S. -- is entering the flavored water category with the launch of Essentia Hydroboost. The flavored water ...

LOS ANGELES--(BUSINESS WIRE)--First Bev, a private equity firm focused exclusively on the beverage industry with offices in Los Angeles and New York, is pleased to announce the sale of Essentia Water, ...

Hydroboost is making its debut with a campaign starring singer and songwriter Tate McRae. The new Cellentani shape offers 17 g of protein and 10 g of fiber per 3.5-oz. serving, the brand shared.

Google’s new protocol and AI search ad offering are meant to convince marketers that its ecosystem is the best for driving AI-powered sales.