Sapna Desai, CMO, ManipalCigna Health Insurance, on why consumer-first storytelling, seamless experiences, and a balance of ...

Unlike FMCG or entertainment brands, BFSI operates in a sector defined by regulation and trust. A misplaced tweet or meme ...

Industry experts say deal values have risen by 15–25% as brands push bigger budgets into creator-led campaigns.

Škoda Celebrates 25 Years in India with Limited Editions and Emotional Campaign With just 1,500 units of the Kushaq, Slavia, and Kodiaq special editions, Škoda blends exclusivity with a heartwarming ...

The government’s much-anticipated Broadcast Bill, which was expected to overhaul content regulation across television and streaming platforms, has been in limbo for a year since the Ministry of ...

Trading bright cheer for black-and-white grit, Zomato’s latest campaigns reframe the brand from a food delivery service to a cultural statement on hustle and resilience.

Prior to this, Shridhar Venkataramana worked in the sports broadcasting & streaming space across Star Sports, Viacom18 Sports, and JioStar ...

DCODE is a digital marketing playbook designed to serve as a compass for professionals navigating India’s ever-changing ...

Greenply Industries Ltd has launched its first-ever MDF category campaign, “Latest Décor Ka Reply”, with brand ambassador Jr ...

Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth ...

The third edition of the Pitch BFSI Summit & Awards is set to take place on September 24 in Mumbai. The one-of-a-kind summit ...