Sapna Desai, CMO, ManipalCigna Health Insurance, on why consumer-first storytelling, seamless experiences, and a balance of ...

Industry experts say deal values have risen by 15–25% as brands push bigger budgets into creator-led campaigns.

Unlike FMCG or entertainment brands, BFSI operates in a sector defined by regulation and trust. A misplaced tweet or meme ...

Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing ...

Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing ...

DCODE is a digital marketing playbook designed to serve as a compass for professionals navigating India’s ever-changing ...

This Bill encourages e-sports and online social games while prohibiting harmful online money gaming services, advertisements, ...

India is at a crossroads between regulation and prohibition, as the ban on real-money gaming apps promises user safety but ...

In this edition of e4m Do Good Series, Kunal Sharma, Head of Marketing & Business Head, Modern Trade and Ecommerce, KRBL, ...

By criminalising real-money gaming and its promotion, the Bill threatens one of the fastest-growing sources of India’s ...

The government’s proposal to simplify GST slabs has sparked mixed reactions within India’s advertising industry that is ...

The appointment covers media strategy and buying across 70+ markets, while Ogilvy has been named Mastercard’s global ...