Examples of Key Performance Objectives. Just as a business plan provides goals for the organization to reach over the course of a given period of time, written key performance objectives will ...

Event Planning Industry Analysis. Event planners do a lot more than plan events. They also coordinate and execute of all facets of meetings and events. These responsibilities can include budgets ...

What Is the Purpose of Using a Spreadsheet?. Spreadsheets play an integral role in the day-to-day business operations of both large and smaller, private companies. The needs for using spreadsheet ...

Corporate Strategy Vs. Marketing Strategy. Corporate strategies and marketing strategies often coincide or overlap because, contrary to popular belief, a major focus of marketing includes the ...

The first step toward understanding what a direct channel of distribution offers - also known as a direct marketing channel - is to understand what a channel of distribution is. Simply, a ...

In the traditional approach to marketing communications, businesses and their agencies plan separate campaigns for advertising, press relations, direct marketing and sales promotions. Integrated ...

When a company uses a differentiation strategy that focuses on the cost value of the product versus other similar products on the market, it creates a perceived value among consumers and potential ...

Cultural Influences on Marketing Strategies. Companies that are growing are always on the lookout for new opportunities. Some of these opportunities present themselves in new countries. Product ...

Five Attitudes That Are Important in Workplaces. It may seem as if skills and experience are the most important characteristics of an employee, but attitude plays just as big of a role. After all ...

5 Conflict Management Strategies. In any situation involving more than one person, conflict can arise. The causes of conflict range from philosophical differences and divergent goals to power ...

What Are Examples of Demographics?. Demographics are a common basis for market segmentation -- the process of breaking a large target customer audience down into smaller groups of people with ...

How Consumer Behavior Influences an Organization. To effectively sell a product or service, organizations have to know how consumers behave with regard to what they buy. The study of consumer ...