MSNBC is rebranding to MS NOW, but Microsoft’s influence lingers. A look at the history of Microsoft’s role, and how the “MS” lives on.

MSNBC will soon have a new name and look. The network announced it will rebrand as MS NOW - short for "My Source News Opinion World" - by the end of the year. The change comes as MSNBC splits from NBCUniversal in a $7 billion spinoff deal that will create a new media company

Cable news channel MSNBC will rebrand as My Source News Opinion World, or MS NOW, according to internal memos seen by Reuters today, as parent Comcast presses ahead with the planned separation of many NBCUniversal cable networks later this year.

The cable TV network’s new name, MS NOW, became the subject of mockery on social media soon after it was announced on Monday.

The rebranding — which stands for My Source for News, Opinion, and the World — comes as Comcast spins off several of its cable networks into a new company called Versant. The change will drop both the NBC name and the peacock logo from MSNBC 's branding.

When MSNBC spins off from NBCUniversal (NBCU) by the end of its year to become an independent company, it will have a new name and logo. MSNBC will become My Source News Opinion World (MS NOW), and the multicolored Peacock logo MSNBC now borrows from its outgoing parent company will be replaced with a new red, white, and blue mark.

MSNBC originally got its name from a joint venture between Microsoft—which operated MSN—and NBC, retaining the moniker even after NBC parted ways with Microsoft. Now that neither Microsoft nor NBC will be involved,

MSNBC's new name, 'MS NOW,' was mocked on social media on Monday as the branding change was compared to several failed computer software products.