The popular toy, which sells out instantly online, will be available to pre-order on Aug. 21. Here's what to know.

Pop Mart, listed primarily on the Hong Kong Stock Exchange, has been the primary beneficiary of the Labubu craze. During the first half of 2025 alone, Pop Mart reported its net profit soared nearly 400%, with sales of Labubu-related products generating an estimated $418 million and comprising a substantial portion of revenue outside of China.

In the chimerical trend that is Labubumatchadubaichocolate, nothing is ever too extra. But those who embrace the aesthetic know that the only way out is further in.

In a financial report released Aug. 19, Pop Mart said it has seen a net profit of 396% and a 204% jump in revenues due to Labubus.

Pop Mart, a store known for its creation of the trending Labubu dolls, is set to open its first Massachusetts store at the Natick Mall. The store sells a variety of collective figures that are either original characters or in collaboration with popular franchises such as Disney, The Powerpuff Girls, Minions and Harry Potter.

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Blackpink's Lisa has sparked a global frenzy with her love for Labubu dolls, goblin-like figures with a quirky charm. She recently sported a custom-made pink outfit featuring a Labubu doll during Blackpink's London concert.

The Hong Kong dolls have become a must-have accessory for stars, who sport the furry creatures on their Hermès, Louis Vuitton and Goyard bags.