Political news network MSNBC will rebrand to MS NOW as Comcast’s NBCUniversal prepares to spin off several media brands into a new company called Versant, writes Hannah Miller for Bloomberg. Versant Chief Executive Officer Mark Lazarus told employees earlier this week the network will now be called My Source News,

Comcast unveiled eight new members of the first board of directors of Versant Media Group, which will house the bulk of NBCUniversal’s cable networks and certain digital businesses, including Versant CEO Mark Lazarus.