In this article, Hilary Goldsmith, chief customer officer at Nexxen, outlines the evolution of targeting models and how this ...

Palantir’s trial, fingerprinting’s return, and AI-driven cohorts aren’t separate trends. They’re symptoms of the same disease: the relentless pursuit of unique, high-value data and the growing opacity ...

Google will ease restrictions on app developers in Europe after pressure from regulators enforcing the Digital Markets Act. The company said it will allow developers more freedom to steer customers ...

In this episode of A Coffee With, Two Circles' Dave Ajumobi joins John Still over a brew to discuss the evolution of ...

The Thoughtworks-TEADS partnership aimed to amplify the campaign’s reach and seamlessly connect creative vision with ...

In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Chloe Singleton, performance director at social and content agency eight&four for a conversation about attention ...