In this article, Hilary Goldsmith, chief customer officer at Nexxen, outlines the evolution of targeting models and how this ...

Palantir’s trial, fingerprinting’s return, and AI-driven cohorts aren’t separate trends. They’re symptoms of the same disease: the relentless pursuit of unique, high-value data and the growing opacity ...

Google will ease restrictions on app developers in Europe after pressure from regulators enforcing the Digital Markets Act. The company said it will allow developers more freedom to steer customers ...