On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim for one ...

A fall denim campaign centered on, in the words of choreographer Robbie Blue, “celebrating everyone’s differences?” count us ...

Gap builds on its legacy of dance-driven campaigns with “Better in Denim,” a new fall campaign starring rising global girl ...

Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...

Just a month after Sydney Sweeney’s American Eagle campaign faced backlash for its perceived eugenics undertones, Gap teamed ...

The denim wars have begun, with Gap seemingly throwing some serious shade in light of American Eagle's recent controversial ...

Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.

GAP's latest 'Better in Denim' campaign with Katseye uses Kelis' hit 'Milkshake' to showcase inclusivity and style, sparking comparisons with American Eagle's Sydney Sweeney ad, which faced backlash ...

Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

The new Gap campaign comes fresh off KATSEYE's performance at Lollapalooza, a feat that the group doesn't take lightly. "It ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

Typically, Shay Mitchell is not a jeans-on-the-plane girl; but lately, she’s reconsidering. The Béis founder and actor is ...