While the recent meltdown of the dot-com sector has raised concerns about Internet business models in general, there is little doubt that "channel power"--the use of electronic distribution ...

For any business, the ultimate goal is to increase sales and turn a profit but not all companies take the right approach. Instead, some businesses focus on getting more customers into their stores ...

Marketing channels have several key characteristics. Companies must properly match those characteristics with their products and customers when deciding on a distribution strategy. One consideration ...

Relying solely on direct distribution may limit your market reach. To unlock new growth opportunities, it’s crucial to establish a well-balanced mix of distribution channels. Distribution partners can ...

Once you've determined the most effective distribution channels for selling your product or service, you must support these decisions with a variety of pricing, branding, advertising, promotional and ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...