As for colors, Samsung has more options than Google. The Galaxy S25 comes in seven colors: Navy, Mint, Icy Blue, Silver Shadow, Blueblack, Coralred, and Pinkgold. It should be noted that the latter three options are online exclusives. As for Pixel 10, you just get four choices: Indigo, Frost, Lemongrass, and Obsidian.

Google develops Android, the operating system found on over 3 billion devices, which gives it a strategic advantage to hook users on its Gemini-powered AI.

Google is set to launch the Pixel 10 and Pixel 10 Pro smartphones this week. It's a chance to build on the success of the Pixel 9 family and shape the smartphone future.