Google on Wednesday announced its new lineup of Pixel phones and other gear at an event hosted by Jimmy Fallon.

The Pixel 10 lineup doesn’t dazzle on the outside, but inside, it packs serious power, sharper cameras, and next-gen AI—at the same price as last year's models.

At its product event on Wednesday, Google announced new hardware, which includes the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and the Pixel 10 Pro Fold, as well as the Pixel Watch 4 and the Pixel Buds 2a.

Software has always been an integral part of the Pixel experience, and that's not changing with the new Pixel 10 family.

While it’s easy to see Magic Cue on the Pixel 10 as little more than a bunch of shortcuts linked together, in practice, it is so much more than that. Magic Cue represents a shift from AI as an assistant that you call on to an AI that proactively points you in the right direction and becomes a part of your daily workflow.

The entire range runs on Google's Tensor G5 chip, which Google says is the largest-ever improvement in its processor, with a 3nm architecture.

Pixel is “a good business” and important to the future of Google. But AI is what will win this race in the long term, Google says.

The Pixel 10 family consists of the base Pixel 10 model, two Pro models and the latest Pro Fold. All of these phones feature the latest Tensor G5 Processor, Qi2 wireless charging and, of course, new AI tricks.