According to Fox, many know they need marketing but struggle to understand why they need it or how to use it effectively.

Many growing e-commerce brands are outshining larger retailers when it comes to what happens after the "buy" button is ...

OpenAI said Thursday it had struck a licensing agreement to use Disney's characters and other intellectual property.

Shopify is experiencing major login outage on one of the year’s biggest shopping days, leaving merchants locked out of their ...

After three decades spent rising through the ranks of sales and marketing teams at major pharmas, Chris Boulton is taking the ...

The long term “North Star” is a world where every function in the company, from supply chain to marketing, has platforms with ...

The makers of best-in-class Barista Oat name VP of Commercial Growth to lead accelerated expansion in North America ...

Univeristy rebrands can succeed or fail, and the difference often comes down to whether leaders treat the brand as a cosmetic ...

Every campaign faces a learning phase. Understanding triggers and strategies helps balance stability, spend, and algorithmic trust.

Luxury watchmaking represents the pinnacle of precision, craftsmanship and premium pricing. Here are our picks for the best and worst of the major makers.

Within marketing, there are a whole variety of roads you can take, specialties you can pursue, and careers you can choose.

From Duolingo killing its mascot to Ikea opening a store on Oxford Street, here are the marketing moments of the year chosen ...