Barbara Peng is stepping down as CEO of Business Insider by the end of June, Reuters reports. Peng says she is leaving to pursue new opportunities created by technological change. She will be replaced ...

X plans to identify and reach out to hyper-specific creators working across a range of content media who align with brands ...

Digital out-of-home advertising generates 33% greater ad recall and a 50% hike in brand awareness when motion is included, according to research by Vistar Media, Marketing.ie reports. . High-quality ...

The deal is not a traditional marketing sponsorship but rather a technology-driven partnership focused on modernizing the ...

TikTok is asking the state's highest court to dismiss charges that the company violates consumer protection laws by allegedly designing the app to hook young users.

Liberty Media is open to a broader partnership with Apple, Liberty CEO Derek Chang said at an investor conference on Tuesday., The Hollywood Reporter writes. Apple TV and Liberty reached a five-year ...

Jonathan Bottomley, currently Calvin Klein's global CMO, is expanding his role to become executive VP, group consumer and ...

Snapchat is in the process of updating its attribution model in order to boost campaign engagement by providing its ad ...

Looking to give advertisers another way to look at app ad-measurement data, Reddit released "Dual Attribution" into beta on ...

Beyond cutting around 8,000 jobs, Meta this week plans to reassign 7,000 employees to four new organizations primarily ...

Google DeepMind CEO Demis Hassabis on Tuesday announced "Gemini Omni Flash," the first in a new family of models designed to ...

Snap, YouTube and TikTok have settled a lawsuit alleging that social media addiction had disrupted learning in public schools, forcing the schools to spend large amounts to fight a mental health ...