The uncomfortable reality is that siloed reporting structures end up shaping the planning process itself. There’s the gold ...
Initiatives like the AdCP are actively promoting interoperable and transparent agentic workflows across adtech, demonstrating ...
Bedrock Platform debuted the world’s first containerised demand-side platform (DSP), hosting an instance of its bidder atop ...
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, ...
New research from VideoElephant shows that contextual relevance is the 'missing link' in achieving meaningful brand lift. The ...
In AI, closer ties between Big Tech and government are emerging. Google is reportedly in talks with the Pentagon to deploy ...
Chloe Neo, CEO, Omnicom Media Singapore and Daniel Henriksen, chief media officer, Omnicom Media Singapore, spoke to ...
Realize is a technology platform that helps advertisers achieve outcomes at scale, leveraging Taboola’s unique supply, ...
DV’s AI SlopStopper pre-screen avoidance is currently available on YouTube. DV’s suitability categories are based on ...
impact.com, the world’s leading commerce partnership marketing platform, today (21st April, 2026) announced it is expanding ...
OpenAI is lowering the price of ads on ChatGPT as it pushes forward with its advertising pilot. At the time of the pilot ...
DSP Bedrock Platform Pilots Index Exchange's Index Cloud. Index Exchange has launched Index Cloud, a new platform designed to ...