Kantar and LiveRamp have expanded their partnership to grant LiveRamp clients access to Kantar’s continuous consumer behaviour data. Through this collaboration, LiveRamp clients can now leverage ...

O2 is the latest operator to start investigating network-level mobile ad blocking, following a similar announcement from EE earlier this week. “We are looking at these technologies to see if they can ...

Mediaocean has announced today that they have entered into a definitive agreement under which Mediaocean will acquire Innovid. As part of the transaction, Innovid will merge with Flashtalking to form ...

Scopely, the leading U.S. mobile game maker, has unveiled its first global brand campaign for MONOPOLY GO!, titled “Friendship Pays.” The initiative celebrates the game’s social and exhilarating ...

Adidas has launched an augmented reality (AR) footwear try-on feature in its iOS app that enables customers to virtually try on its most iconic models, including the recently-launched Alphaedge 4D ...

This campaign aimed to reignite interest in the Volvo XC60, which was starting to fall short of orders, showcasing its award-winning features with video to encourage people to want to experience the ...

US fast-food chain Popeyes has launched an out of home (OOH) and social campaign to celebrate its arrival in the UK. Popeyes opened its inaugural London restaurant in Westfield Stratford City on ...

Cryptocurrency knows how to do marketing. The funny thing is—it doesn’t really have to. Crypto attracts its own investors without trying—if the Bitcoin price USD prediction and price is right, as can ...

Horlicks has introduced its latest offering, ‘Horlicks Kids, Chocoland’, a fun and nutritious chocolate-flavored addition to its range, aimed at young families. To celebrate the launch, the brand is ...

Digital technology firm Mobile Interactive Group (MIG) has completed three phases of consultancy for online price comparison service MoneySupermarket.com, resulting in a wide-ranging mobile presence ...

For the past 20 years, Mobile Marketing Magazine has proudly served a global audience with news, insights, and features on the latest trends shaping our industry. Mobile Marketing Magazine was ...

Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer ...