In the two decades since YouTube launched, it has reshaped entertainment and opportunity. This is especially true in Europe, where creators are building businesses, shaping culture, and making a ...

So far this year, there have been more than 25 billion views of videos with “unboxing” in the title.¹ Sure, you know you ordered something online and followed the tracking information every step of ...

Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...

The world has faced its share of challenges in 2020. Despite the ups and down, many have turned to gaming on YouTube as a way to find connection, entertainment, and to share moments with friends and ...

More people are choosing to experience YouTube on the big screen with friends and family. In fact, according to Nielsen, YouTube reached over 135 million people on connected TVs in the U.S. in ...

Prepare for a visual symphony of suds and a ballet of brooms, because we're scrubbing our way into the oddly addictive world of "Clean with Me" videos! “Clean with Me” creators have carved out a ...

Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

Al empezar este 2026, la difuminación de los límites entre la creatividad y la tecnología está dando paso a una nueva era de innovación. Este punto de inflexión requiere apuestas ambiciosas. YouTube ...

From BLACKPINK and Tiny Desk, to James Charles, Supercell, and Cirque du Soleil, we’ve seen creators, artists, and publishers across the globe use Premieres to bring us together in new ways. Not only ...

YouTube celebrated its 20th birthday this year, and while a lot has changed over the years, one thing has stayed consistent: Pop culture continues to be defined by the ways creators and fans use video ...

We are often asked whether our policies apply to all creators consistently, or if certain channels, like those controlled by public officials, media outlets, or celebrities get exceptions. Our ...

Over the past few years, we’ve worked hard to build a suite of copyright management tools that gives rightsholders control of their copyrighted material on YouTube. These tools have allowed creativity ...