As technology becomes more advanced and more accessible across multiple platforms, it’s only natural for consumers to expect increasingly higher standards of creativity and engagement from content ...

Messages conveyed on websites may be more persuasive if theses websites are interactive, according to researchers. Messages conveyed on websites may be more persuasive if the websites are interactive, ...

People interact with Web pages, so why don't they interact with online videos? That's what Scott Broomfield, CEO and co-founder of Veeple, wants to know. If the Web is an interactive medium, why is ...

The mystique surrounding the way journalists do their jobs and the way media companies operate has estranged readers and viewers from the media. It has caused precipitous credibility erosion over the ...

When visiting the website of a creative company, the expectation is to find some contact information and selections of work and/or a demonstration of just how desperately social-media-savvy the ...

Seeing TikTok's growth from an obscure karaoke app to a global phenomenon tells a tale of convergence between social media, gaming and streaming, while Snapchat's rise is largely due to its ...

The beauty of HyperCard, back in the day, was that it enabled non-programmers to distill their knowledge into interactive collections of information. Of course, other technologies, most notably the ...

Content marketing is a must for businesses to build visibility online. Content can improve your SEO and drive conversions. However, it is challenging to stand out when you have to contend with an ...

Comparisons are inevitable when it comes to evaluating games, particularly when the similarities between them stand out more than most. That will certainly be true of Interactivity: The Interactive ...