Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual ...

It might come as a surprise that "roomba" isn't the universal term for a robot vacuum. It is, in fact, a capital "R" that denotes Roomba as a proper noun rather than a generic trademark. Roombas are ...

The iRobot Select program is shutting down amid more cost cutting at the troubled robot vacuum manufacturer. The iRobot Select program is shutting down amid more cost cutting at the troubled robot ...

Robotics firm iRobot, originator of the robotic vacuum Roomba facing stiff competition from lower-priced competitors, told investors Tuesday that there was “substantial doubt” about the company’s ...

IRobot, the maker of the Roomba floor vacuum, said Monday that a planned deal to be acquired by Amazon would not go through, a development that led it to announce it would lay off 31% of its staff. In ...

Amazon on Monday said it is calling off its proposed acquisition of robot vacuum maker iRobot, with the e-commerce giant blaming antitrust scrutiny on both sides of the Atlantic leading to "undue and ...

Colin Angle, one of the co-founders of Roomba maker iRobot, is raising cash for a home robotics venture. A filing with the U.S. Securities and Exchange Commission reveals that Angle’s new company, ...

We evaluated the iRobot Braava Jet 240 as part of our larger tested best robot mops review, and we determined it to be the best value robot mop pick on the market. Read on to learn more about this ...