What makes you pick up a book you’ve never heard of? Is it the title, the author’s name, or the promise of an intriguing story? More often than not, it’s the cover—a single image that has the power to ...

If you find yourself in a bookstore, Peter Mendelsund can be hard to avoid. His dust jackets wrap big-name contemporary releases like The Girl With the Dragon Tattoo. He's created ingenious covers for ...

Opinions expressed by Entrepreneur contributors are their own. Cover design personalization may be the next frontier as books evolve across digital, print and audio. If you want to write a book, you ...