The international research team, led by Annenberg professor Emily Falk, aggregated data from more than 500 participants ...

We are living in a contentious time in history. Fundamental disagreements on critical policy, economic, and political issues make it essential to learn how to compose an effectiveargument and to ...

Full transcript and more information can be found here: https://www.butlersnow.com/news-and-events/tips-for-persuasive-legal-writing-luther-munford Click here to ...

Video clips are only modestly more persuasive to audiences than the written word is, according to researchers who conducted an experiment about political misinformation. It might seem that video would ...

Two radically different means of personalization have claimed two more radically different scalps, from an AI-driven lab experiment to the real world of British electoral politics. In the lab, a new ...

When you attempt to envision a “writer,” I’d posit many of you see a quirky recluse, hunched over a desk in some cabin, crumpled paper strewn about as they obsessively work on the next great American ...

It’s well known that consumers value online reviews: As many as 98% report that they rely on reviews to inform purchase decisions, with some consumers listing it as the number-one factor they consider ...

Helping people understand what your technical products do will be easier if you follow these seven guidelines for writing B2B technical content. A lot of B2B marketing either promotes technical ...