You might hear the phrase, "direct marketing" and assume the category is synonymous with direct mail or is limited to a sales channel like mail order catalogs. In fact, these are only two of the ...

Every day, direct marketing communications are addressed to billions of people who are targeted as a result of the processing of their personal data. The BDPA defines direct marketing communications ...

Staying abreast of the effectiveness of marketing channels, as well as evolving consumer trends and preferences is crucial for today’s direct mail providers. It can be challenging even under ideal ...

With all the hype around digital and social marketing in the past couple of years, poor old Direct has been a bit overlooked. But there’s actually been a bit of a quiet revolution going on in Direct ...

Direct marketing was one of the main drivers of marketing budget growth during the third quarter, extending nearly three years of continuous expansion, according to the latest IPA Bellwether Report.