The urgency of the pandemic and its side effects accelerated innovation in the way consumer-facing brands and retailers use the digital landscape to attract and develop loyal customers. Now, as the ...

The ad tech industry is great at creating new buzzwords, but less successful at defining them. Take curation: Every major ad tech platform claims to do it, but there are conflicting definitions of ...

Digital Turbine’s APPS App Growth Platform (AGP) business runs a programmatic marketplace where demand-side platforms (DSPs) ...

Imagine this: a painter in a gallery meticulously selects colors to evoke emotion. Across the street, a coder in a dimly lit room writes algorithms to predict consumer behavior. At first glance, these ...

With the ease of apps and websites for planning activities, whether it be vacations, business trips, or shopping, we open ourselves to multiple sources of being followed across devices by collecting, ...

As Google’s high-profile antitrust trial reaches the end of week three, the future of its gargantuan ad business is in flux. The director of intelligence at digital advertising watchdog Check My Ads, ...

When Jenny Lei founded handbag brand Freja in 2019, she relied 100 per cent on digital marketing. With experience in dropshipping (where orders are shipped directly from the supplier), she felt she ...

When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach scaled audiences within walled gardens. But there’s also the “network” ...

On May 20, 2025, Washington Governor Bob Ferguson signed into law Senate Bill (SB) 5814, a sweeping tax bill that expands Washington’s retail sales and use tax to digital advertising services and a ...