The term customer satisfaction is essentially a measurement of a customer’s attitude or feelings towards a brand, product or service. As a rule, it’s measured by a customer satisfaction survey on a ...

Collecting feedback is just one part of the process. What’s more important is what you do with the data. Companies are always looking to stay on top of evolving customer expectations. They collect as ...

In today’s hyper-competitive marketplace, customer feedback is more than just a measure of satisfaction—it’s a roadmap for growth and an opportunity to build a thriving community around your brand.

As a marketer, one of the biggest challenges is understanding what it is my audience wants. What are they are looking for? What do they need? How can I help them? The problem is, these questions ...

A big factor behind these problems, say the authors, was that as housing recovered from the downturn many builders couldn't find enough qualified staff to keep up with the increased workload. Skilled ...

Customer feedback is one of the most important resources for a business owner. Who better to highlight what your business is doing well and how it can improve than the people interacting with it on a ...

Customer experience is the overall experience a customer has, from start to finish, with every aspect of your business and your brand. Customer experience is the total impression your business leaves ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Every company claims to put customers first. It is a phrase that shows up in mission statements, marketing materials, and corporate speeches. Yet, if customer-centric sales strategies were truly in ...