Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

When it comes to logo design, experts in the field have plenty to suggest. Your logo, they say, should strive to be iconic, as well as distinctive, timeless, attractive, memorable, and the like. This ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the fast-paced landscape of marketing, the concept of a brand extends far beyond the ...

Learn the essential difference between brand and branding, why the distinction affects perception and trust, and how aligning ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Forget the buzzwords, the fluff and the empty mantras. Real branding isn’t about catchy slogans, slick logos or vague notions of authenticity — it’s about trust. If your brand strategy isn’t driving ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world where branding is key to the survival of a company, a well-designed logo is a ...

According to Molly Mazzolini, the creative designer behind the Utah 2034 branding, there is more meaning in the design than ...

Explaining evolution, Bill Nye says, "It's not the things that lift the most weights in the gym. It's the thing that fits in the best that led to this expression the survival of the fittest." Bill Nye ...

Opinions expressed by Entrepreneur contributors are their own. These days, art theft isn’t restricted to elaborate heists staged in a museum or gallery. With design inspiration being copied or ...

Yellow’s logo is simple enough: the word Yellow in robust, no-nonsense all-caps sans-serif black type within a similarly-sturdy, black-bordered trapezoidal holding shape that is colored a lovely shade ...

As GlaxoSmithKline becomes GSK and sheds its consumer unit, the British Big Pharma has revealed new branding, a tech-flavored logo and a “transformative” change for its future. When it comes to the ...