Brand name constructions each offer unique ways to create strong brand identities, based on what best suits the brand’s promise and function. Differentiating a brand name is crucial for standing out ...

Public relations (PR) is much more than the latest buzzword in the marketing world. The public’s impression of a brand can be significantly influenced by its publicity efforts. Publicizing aims to ...

As a small business owner, you know that branding is key to success. But what makes a great brand name, and why does it matter? A good brand name plays a critical role in your business's success. It’s ...

Shopping for stuff can be fun, but capitalism’s allowance for a proliferation of brands also makes it quite stressful. Our stores and online platforms are stuffed with brands—no matter what it is you ...

Which grocery store brands are people more likely buy and which brand-name products are worth the premium price? Experts explain. (Photo illustration: Carl Godfrey for Yahoo News; photo: Getty Images) ...

Should brand bidding be part of your PPC strategy? This post covers the for, against, and everything in between to help you decide. Paid search advertising has many arms. Marketers spend years ...