"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

Marketing strategies are a "mix" of decisions about products, price, place, promotion, people, processes and physical evidence. The best storytelling companies use ONLY seven priority story families ...

This article was co-authored by Matt Wakeman, Weicong Zhao and Joseph Enever, analysts in the Gartner Marketing Practice, ...

Former agency executives from Dentsu, Kantar, and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized ...

Ever since Neil Borden coined the term “marketing mix” in 1949, companies have searched for ways to analyze and refine how they market and promote their products. For a long time, the leading analytic ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...

Previously under limited access, Meridian is now freely available to all marketers, offering a more modern and flexible approach to measuring marketing effectiveness and optimizing budget allocation.

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...