In my book, "Extended Reality In Practice," I highlight over 100 examples of how augmented reality and virtual reality are transforming our world. In this post, I want to take a closer look at the ...

Google has been exploring how to bring augmented reality content to mobile and PC web browsers. It created a prototype AR viewer and you can try it now. The company also set up a website with tools to ...

Toronto-based augmented reality solutions company NexTech AR Solutions announced on Wednesday the launch of an AR product that would allow customers of online vendors to view eyewear before they buy ...

Continuing its push to bring the metaverse into the real world and not just the virtual world, Niantic Inc., the company behind the popular augmented reality game “Pokemon Go,” today announced the ...

Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

Augmented reality (AR), best characterized by a real-time blending of virtual objects into real-world settings, is no longer science fiction. Now accessible by most smartphone cameras, AR has made the ...

There are an incredible number of ways to make your print interactive. Whether you’re looking to engage with your consumers, or just make it easier for them to engage with you, you can get creative to ...

The Outer Web. What does that mean? I heard the term for the first time at an “Augmented Reality” panel here at the Austin Convention Center today, and thought it to be a nifty handle for a technology ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Use of Red 6’s augmented reality flight training system is the first such integration on a rotorcraft platform.