Methods for predicting, measuring and targeting emotional reactions to current packages and products as well as understanding aspirations for better next generations are a key part of developing ...

The department of Multimedia and Graphic Arts of the Cyprus University of Technology is organizing the 1st International Conference on Semiotics and Visual Communication themed “from theory to ...

Add articles to your saved list and come back to them any time. Imagine an emoji with raised eyebrows and rolling eyes. This is my response to Marcel Danesi's speculation that a new "blended writing" ...

Communication studies is an interdisciplinary field that scrutinises the processes and effects of human interaction through both traditional and emerging media. Drawing on semiotics, cultural studies, ...

CANADA – Tech-based global insights business Maru/Matchbox has launched a visual semiotics tool, Brand Emotion, available on its proprietary tech platform, Maru/Hub. Brand Emotion analyses thousands ...

This is a preview. Log in through your library . Journal Information Cultural Critique provides a forum for international and interdisciplinary explorations of intellectual controversies, trends, and ...

Using semiotics can help in anticipating new concepts ahead of time, enabling a brand to track the meaning and where it's heading. Semiotics, simply put, is the study of signs. Simple enough. Signs ...

The semiotic perspective may help us understand how natural language, mathematics, and visual representations form a single unified system for meaning-making. Since there are different semiotics ...

What if every film, novel, and artwork followed invisible rules? From Saussure’s linguistics to Barthes’ semiotics, structuralism revealed the deep systems shaping how we create and interpret meaning ...