Augmented reality (AR) adds digital information to the real world. In contrast, virtual reality (VR) creates a completely new digitized environment. Augmented reality is easily accessible and ...

Machine-A, the London-based concept store, is using augmented reality to recreate the in-person experience lost over the past year amid lockdown, as fashion’s adoption of AR widens. The virtual store, ...

Tom Ford Fashion has partnered with Perfect Corp. to offer 3D augmented-reality virtual try-on (VTO) technology for the brand ...

Now more than ever, people are skeptical about the products and services they want to purchase. Prospects will spend a lot of time researching everything there is to know about a brand before they ...

Chopard and other luxury brands are featured in the Snapchat Winter Village, a digital activation meant to mimic the ...

And here you already thought you knew what "reality" was. Just as the internet has changed how we can communicate, transact, consume, and produce, so will Augmented Reality (AR) and Virtual Reality ...

Continuing its push to bring the metaverse into the real world and not just the virtual world, Niantic Inc., the company behind the popular augmented reality game “Pokemon Go,” today announced the ...

The internet is getting transformed again, and the leading virtual reality (VR) stocks could offer significant investment returns as Web 3.0 gains wider adoption. Proponents of Web 3.0 envision a ...