Unity’s AI-led ad-tech and game dev growth boosts ROAS and revenue, supports strong guidance, and keeps valuation attractive.

Unity has launched a suite of AI tools in open beta for all developers on Unity 6 or above. The new toolset is designed to ...

Unity AI just entered beta, and the tool promises to build entire game environments, vehicles, and scripts through nothing ...

Unity has launched the open beta for Unity AI, a new suite of AI-powered tools designed to help developers build games within ...

AI, AI, AI - now in your game engine too! Unity has rolled out Unity AI in Open Beta that will apparently help games be ...

Beta launch: Unity AI is now in open beta for Unity 6+, offering automation, asset generation, and integration with external AI tools. Editor integration: The AI assistant understands Unity project ...

Unity faces strong competition from AppLovin ( APP) in advertising, while Meta ( META) continues to strengthen its ad network. In game development, Unity is caught between high-end tools like Unreal ...

SAN FRANCISCO--(BUSINESS WIRE)--At its annual “Unite” developer conference, Unity (NYSE: U), the world’s leading platform for creating and growing games and interactive experiences, will announce that ...

Unity developers are increasingly combining built-in AI features with third-party tools like Claude, Copilot, and Gemini to accelerate coding, asset generation, and testing. A recent Unity project ...

It’s been almost 20 years since the original Unity game engine opened up to developers, kickstarting a mission to democratise game development. The industry has come a long way since then, from ...

Summary US studios outsource PC game development to scale faster without expanding internal teamsUnreal Engine and Unity ...

As one of the most commonly used game engines, it's not unusual to see Unity appear on the splash screen when loading up a game. There's something different about seeing that logo appear in Survival ...