Mailchimp, the Atlanta-based small business marketing service that’s expanded from email into social media, search engine advertising and even postal mail, is adding another way for its customers to ...

The hottest space in online advertising is search engine marketing. Google is about to go public and have a market capitalization that will be the envy of just about all online media companies this ...

Texting may be the best marketing technique for the digital age: It’s quick, direct, cost-effective, and can be easily personalized. “It’s really the fastest way from Point A to B,” said Marc Hansen, ...

Retailers such as Michaels, Steve Madden and Urban Outfitters use software from startup Attentive to send personalized text messages to customers, promoting sales and new products. After finalizing a ...

Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach customers and prospects. While incorporating SMS marketing into your overall ...

Text analysis can also help business-to-business marketers identify knowledgeable individuals (who are hopefully purchase influencers) within a large organization. If an organization hosts an internal ...

Did you know that 98% of text messages are read within two minutes? In a world where email inboxes are overflowing and social media algorithms are unpredictable, text messaging remains the most direct ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Be honest: If you were an adult in 2007—the year the number of texts sent first surpassed the number of phone calls made—did you ever imagine we'd still be using our dexterous primate thumbs as a ...

HungerRush, the leading provider of restaurant technology solutions, today announced the launch of HungerRush Text Marketing – a fully integrated tool for restaurants to connect with guests, drive ...

This online data science specialization is ideal for learners interested in tackling advanced advertising and marketing analytics using three advanced methods: text classification, text topic modeling ...

Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach ...