Market research surveys are used to gather information about customers or potential customers for your company. These surveys can help you to make the most profitable decisions about marketing, ...

Wondering how many people in the United States have a smartphone? If you poll 20 people on the street, your survey won’t be representative of the entire American population. But if you just want to ...

Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be ...

Targeting matters most. Surveying the wrong audience can lead to misleading data and poor decisions, even if the questions themselves are solid. Weighting shapes reality. Overrepresenting certain ...

The National Sample Survey, under the Ministry of Statistics and Programme Implementation, has been conducting large-scale sample surveys on All-India basis since the 1950s. These surveys are the most ...

Married HDB dwellers who live near their parents are likely to make more frequent visits compared to couples who live further ...

This article is authored by Geeta Singh Rathore, director general and MS Subramanya Rao, deputy director general, National ...