Continuous software delivery startup Harness Inc. said today it has entered into a definitive agreement to acquire a rival company called Split Software Inc., which specializes in feature flag ...

Winston Churchill famously said, "To improve is to change; to be perfect is to change often." If you are an advertising agency, an e-commerce space or any website that relies heavily on clicks, ...

We’ve all heard the stories about a humble split test bringing in more subscriptions, more leads, more downloads, and more growth. Or how changing one word brought in more than $300,000 in revenue.

A thread at HackerNews has Google's Matt Cutts defending itself over accusations that a split A/B test has allegedly caused Google to delist a site from the search engine. The site claimed that when ...