Social now leads search, SMBs are frustrated by AI summaries, and most visibility still depends on the homepage.

Search engine optimization (SEO) has been around in various iterations for over 20 years. Traditional SEO focuses on optimizing a website’s content and structure to improve its ranking in search ...

Do social signals affect search rankings? In a world of ever-evolving social networks and platforms, can engagement on one social network over another help you get better visibility in Google search ...

According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 ...

Baidu and Google used to be the default: type in a keyword, hit enter, and scroll through a flood of links. But that’s changing. A recent study shows the term “Google” as a verb is going out of style.

KOL stands for Key Opinion Leader. Key opinion leaders are people with influence and often act as a point of reference for a group or people they connect with. Opinion leaders are often looked up to ...

Do you want to do a Facebook search without account? This is a convenient way to explore the vast amount of content available on the platform without having to create a Facebook profile. In this ...