About a month ago, I wrote a post on Google's rich snippets, a way for website owners to share extra information such as ratings and review information directly in the Google organic search result ...

Brodie Clark noticed that Google is now showing some featured snippets also have how-to schema show up in Google Search. Brodie said he "thinks this might be the first time I've seen Structured Data ...

Google's John Mueller said once again that schema is not required for having featured snippets. He said on Twitter "No, it's not necessary" when asked if schema is required for featured snippets. Back ...

Schema.org is a shared vocabulary of semantic markup language (or structured data), similar to other languages before, such as RDFa and microformats. Schema uses the microdata markup language. While ...

More than one-third of Google’s search results incorporate Schema.org rich snippets, but only a tiny fraction of websites are actually using the markup code. That’s according to a new Searchmetrics ...

Every website has multiple opportunities to make the information and content they offer easier for users to read and search engines to index. One of the most effective methods is effectively using ...

How do you describe a business? What about a person, or an intellectual work? There's an interesting little secret that people in IT likely know, but that doesn't always get to the C-Suite.

There has been a bit of buzz around rich snippets over the last few years, and for good reason. Rich snippets are an excellent way to make your content stand out on SERP against all of the competition ...