Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Websites have changed from simple digital presentations to intricate ecosystems that can ...

The search engine optimization (SEO) industry is full of jargon. Take the word “sitemap” for example. To many SEO pros, a sitemap is an XML sitemap. However, to professionals in different industries ...

SEO professionals often confuse information architecture (IA) with website development. Here are fundamental IA skills every SEO should know, and how SEOs can in turn contribute their knowledge to a ...

Now, if I understand John Mueller's tweet correctly, I think he is saying that one visible sign that Google thinks you have a purely flat site architecture is when your site does not show Sitelinks ...

Google's John Mueller said in a video hangout on Friday at the 8:54 mark that Google's Panda algorithm takes into account site quality, including the site architecture. John said, "when we look at ...

Reaching the top of the law firm search results can be intimidating. Focusing on site architecture is an essential step toward creating a top-ranked search presence. Virtually every aspect of search ...

In a Webmaster Hangout, Google’s John Mueller answered a question about a site that lacks a conventional site navigation. The site essentially has a flat site architecture in that it depends on the ...

As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true for the digital world and your website? And more specifically, what about ...