Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

Here's a deep dive into the nature and purposes of mission and vision statements, and why taking the time to get them right ...

If you're developing a business or organization, determining a direction and establishing goals is critical to your success. Creating a mission or vision statement that's specific to your venture ...

Defining your company’s vision and mission is crucial not only for effectively presenting your brand in the market, but also for internal operations. A company’s vision and mission statements keep the ...

Here’s an uncomfortable truth: Your vision statement is like a participation trophy on your website. It rests there, grammatically correct but strategically blurry, inspiring no one. Reflect on ...

"If you don't know where you're going, any road will take you there." These lyrics to George Harrison's song "Any Road" are as true in business as in any other walk of life. Managers must define and ...

Opinions expressed by Entrepreneur contributors are their own. When the Walt Disney Co. was created in 1923, it had a simple vision. The company wanted to be the “world’s leading producers and ...

In one of my first jobs out of college, the Fortune 500 company that hired me had its mission posted in every cubicle: “To continuously exceed our customers’ increasing expectations.” I remember ...

Compelling vision, mission, and value statements provide brief but powerful descriptions of an enterprise's purpose and method of operating. Compelling vision, mission and value statements are an ...

Dunkin’ Donuts CEO Bob Rosenberg pours a customer coffee as actor Michael Vale, who plays “Fred the Baker” in TV commercials, gets ready with a donut at the original Dunkin’ Donuts location in Quincy, ...